Like most motorcycle manufacturers in the late ‘80’s Honda floundered in the U.S. markets. A host of social and economic factors contributed to the weakening of the company's Once-dominant sales position, though Honda brought some of the problems upon itself by largely turning its back on motorcycling's core enthusiast group, a destructive move that cost the company a ton of market share, credibility and profit. Since 1990, Honda has regained its composure by offering American buyers a wider selection of enthusiast-based machinery. The best- selling CBR600F2 and CBR900RR are two examples.
One look at the latest Magna, and it's clear that Honda put traditional, mainstream custom styling at the top of the Magna's priority list. The new bike, happily devoid of the scoops and bazooka exhaust pipes that adorned the hot-rodded, '87-'88 machine, is much more elegantly styled. V-Four engines have always been a hallmark of Honda Magnas, and the new bike, which uses the smooth, powerful and well-mannered VFR750F engine, is no different. To make this compact engine appear as visually impressive as possible, designers enlarged the cylinder fins, fitted over-sized valve covers and used chromed and polished parts liberally. Inside, the liquid-cooled, 749cc, dohc, 90-degree Vee motor underwent substantial modifications for its Magna mission, including the fitment of a five-speed transmission in place of the VFR's six-speeder, a 360-degree crank instead of the VFR's 180-degree design, 2mm-smaller carburetors, a cable-operated clutch in place of the VFR's hydraulic unit, and chain-driven camshafts instead of the VFR's geartrain layout; the last two changes done presumably to reduce costs. The rest of the engine-bore and stroke, bucket-and-shim valve actuation and compression
ratios identical to the VFR's, and while we expect peak power to be down slightly, there should be plenty of smooth,
midrange power on tap.
The Magna's chassis is straightforward in design. The frame is steel, and surrounds the engine with dual down-tubes. A conventional, non-adjustable fork and a pair of preload-adjustable shocks handle suspension duties. Braking is via a single-disc, twin-piston caliper set-up in front, while a drum is used in back. In terms of comfort, the new Magna should deliver nicely. Rather than the traditional-and uncomfortable at speed-forward-peg, high-handlebar cruiser layout, Honda designers gave the Magna more rational ergonomics. The seat seems well-padded and comfortable, the handlebar is wide. low and well-shaped, and the footpeg position is set more rearward than, say, the Shadow 1100's pegs. For the most part, details are well done. The 4-into-4 exhaust system is aesthetically
stunning, there's plenty of chrome, and the paintwork, available in red, black or yellow. Is smooth and glossy. At just
under 29 inches, the Magna's saddle is relatively close to the ground, a fact that those short of inseam will find
attractive. Honda's not talking price yet. but we expect the Magna to cost somewhere around six grand.
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