Quick Fact Presentation
Similarities and differences between
our business and others
Svenska
Advertising & Commercials
Have you ever thought about what effect the commercials in the media have on us? And how
humiliating is can be sometimes? It is often both sexist and prejudicing and it happens sometimes that young girls develop
eating disturbances like anorexia and bulimia since they want to look as the skinny photo models.
Well known companies are bombarding us with commercials on TV with all from 3G telephone services to washing powder where
woman appears as sex objects, men as totally lost, children as retarded and the viewer as somewhat less intelligent,
"but this is the NEW... this or that", or like simply stupid who has to be educated, "I am not only
a mother, I am also a children's nurse so I KNOW what is best for little William". And not to forget the total
idiotic toy commercials shown direct to kids which are run every 15 minutes every morning in the most well know TV-channels
etc.
It is often both blunt, discriminating and unethical. On top of that, all printed ads
increases the green house effect since more trees have to be cut down and the commercials have to be delivered. And who is
paying for all this? You, of course! It is calculated that 25% of what you are paying for in the store are going to
marketing like commercials.
But of cause, the companies have somehow to tell the public that they exist, so is there really any alternatives to
commercials? Yes, definitely. That is what I am trying to explain here. I recommend you to read this page and
ImproveLife.info carefully. My target is that NOBODY who is reading this should say
no to this business opportunity, at least not without knowing EXACTLY what they are saying no to.
Kind regards
--
Team ImproveLife IWW
Robert Soback.
Direct Trading
Network Marketing is a kind of direct trade were all necessary expenditures and middle hands is cut down as far it is possible from the producer to the customer link. This includes not only agents, importers, wholesalers, distributors and retailers, but also marketing (most often in the form of commercials). All that is replaced by the distributors in a Network Marketing company and a multi level bonus system that makes it all very interesting (read more about this in the part "Network Marketing" below).
When it comes to for example consumer products they are often very concentrated since water is heavy and bulky and therefore expensive to transport. If you then necessarily want to have diluted products there are of course no obstacles from that you can dilute them from the tap at home. The difference is that you won't have to pay the distributor companies for freighting water sometimes over half the world. You do not have to be an oracle to realize that also the environment is gaining from this since lighter and smaller packs in relation to what you get means less fuel consumption and less fuel consumption means less air pollutions.
The environment also gains from it through we do not use traditional marketing channels. Fewer trees need to be cut down, less paper need to be printed and less fuel is used since we do not put it in your mailbox which also contributes to less fuel consumption and therefore less air pollutions. When this has developed we will also not need to be interrupted by the often irritating commercials when we watch TV.
When we go shopping in a traditional store we mostly look at the price because we are used that all of the consumer products there are about equally diluted. Since all our products are concentrated you should not blind your self by only the price per unit, but if you instead look at the price per use you find it very competitive.
How long ago was it since you last recommended a product or a service? Not too long ago I
think.
Free publicity for merchandises and services is something we do so often that we don't even think about it. We recommend
shoes, cinema movies, restaurants, music, cars, PC games, cell phones, magazines and more. But what do you get paid for
that? Exactly, not a single nickel! On the contrary, you have to pay for the publicity by buying the printed bags. Ok, ¢10
or so is not much money, but the fact still remains that you pay for their advertising.
Sure it would be more motivating if you was being rewarded to do commercial for the products and services you do anyway
instead? When we buy merchandises in a store for $100 US we pay in average $25 US for the commercials.
Franchising
Franchising is a very popular and common business form today. One of the most well known examples of Franchising is the hamburger restaurant chain McDonald's.
Franchising means that the business owner receives psychological support, motivation,
education and marketing from the mother company. In return the Franchise owner binds himself to sell the merchandises
respective the services under the mother company's trademark, keep a certain design of the premises, products, cars, etc.
and also to pay a start fee plus an annual fee for the right to continue receiving this service.
This is a very effective way of cut down the expenses since you then can share common costs like marketing which is a big
cost for companies today (read more about this in the part "Direct Trade" above).
Since the mother company most often is a big company this will be a security for the Franchise owner, who has invested big money, a lot of time and energy into his business. He also gets support and education mostly in the beginning from the mother company, when it is as hardest.
Anybody who is or have ever been self employed and a business owners or who know somebody who
is, or have been it, knows what I am talking about when I say that it is tough in the beginning. You often need to take big
loans to buy premises, machinery and hire staff etc. and it can take many years before the business starts to make a
reasonable profit.
Often you have to work 12 hours a day, 6 days a week, and in many business's you need expert knowledge in the certain line
of trade you are dealing with. All this you get help with from the mother company.
The downside is however that the starting fee can be very high in many Franchise companies. To be allowed to start for example a McDonald's hamburger restaurant the Franchise owner has to:
- Pay $1.000.000 US in starting fee.
- Study for 2 years at McDonald's Hamburger University.
- Employ around 100 people (in average).
Then it takes in average 5 years before the company owner makes any profit. But despite that people are queuing for years to become restaurant owners with McDonald's trademark.
But is there any alternatives if you don't want to take all the loans and risks yourself?
The answer is Yes, there is! The alternative is sometimes named Private Franchising or Peoples Franchising.
The rights and the obligations are principally the same, but the starting fee (and also the annual fee) is so low that more
or less anybody who is over 18 year old and can read can start this business.
One another thing that differs Private Franchising from traditional Franchising is that the first mentioned uses very little
money on commercials. This money goes instead to the distributors to share.
The education is partly empirical and there is no need for any formal education or degree. By
simply observing the ones who have succeeded in this (their body language, body postures, vocal pitch, intonation and what
they have to say) you will have a greater chance for success. When they have something to say, you just listen and if you
have any questions, you just ask. They would never have reached so far in their respective careers as they have if it wasn't
for their ability to help other people.
Most Private Franchising companies have a bonus system which is called Network Marketing, that is also the most common term
of the business (read more about this in the part "Network Marketing" below).
Network Marketing
Network Marketing is a relatively new and unknown business form for many people. Some people may
have heard about it, or knows possibly somebody who is working with it, but they cannot exactly describe what it is them
selves, but associates it with some unclear form of computer networks or marketing of Internet solutions, etc.
Despite that different ways of Network is one of the most used in-words in today's society and networks of people are
created all over the place and within all arias.
But what is then Network Marketing?
It is a system which is based upon to change your shopping habits, from the traditional store or Internet store to a special
manufacturer or wholesaler. Since people in the most cases are so ingrained in their shopping habits and often are loyal to
their brands, the Network Marketing companies have developed a bonus system where you can earn money through recommending
and/or selling their products and services. The bonus system is divided into many levels and on many people in a kind of
tree structure with a compensation plan (thereof the name Network) which is based upon that the more products or
services that have been sold, the larger the bonus will be, calculated in percentage.
You get support, motivation, education and guidance from the people (called Upline) who have been in the network longer than you, and from the organization. We also have seminars where the distributors are coming to listen to other successful distributors who share their experiences and tell the others how they did to succeed in their line of business as good as they have done.
People often make the mistake that instead of listen to successful business owners they listen to real losers. "No, don't try that, I worked with it for a while and I didn't make any money". Or they have heard someone who have heard someone who has failed. Ask your self, in which business's are there no people who ever have failed for various reasons? Most of the time it depends on them self's, they have made something wrong, did not listen to advises or simply didn't have the right motivation. Does that mean that no business venture is working? You probably agree that it can't be that way or no business's at all would be successful.
The difference is that since the cost is very low and thus it is basically no risk to start, some people get the impression that it is some kind of a lottery, and what they don't get rich within a few months, they say that it don't works. Of cause we can't put out any guarantees, no matter how low the risk is, it is still your own business and it is only you who decides if and what you do with it.
But if you for example would like advice on how to stop smoking, would you then go to
somebody who smokes 40 cigarettes a day?
No, of cause not! But this is exactly what people often do when it comes to advices regarding economy, freedom and future.
People ask and listen to those who have failed or maybe not even tried and hardly know for them self's what it is but maybe
heard some rumors and are "absolutely" certain that it doesn't work. But what if everybody listened to
these "good advices", how many entrepreneurs would we then have?
These "good advices" are often given in the best of intentions from friends and
family, so question is what it depends on? Are they afraid to be left behind or don't they believe in your capacity? A
common argument is, "get your self a real job instead".
But what is a "real job"? An employment? But why do business owners employ? As a good a deed?
No, hardly! But to get more done and that way be able to fulfill their own dreams and future plans.
Is it more "real job" to help others to fulfill their dreams and future plans instead of working for
your own? It is very few granted to fulfill this with a "real job".
At our seminars but also over the Internet and by phone you can buy CD's and DVD's and books that inspire and helps you to think as a business person and to become business minded. A lot of material is also free like the one on this Web site, you can also always borrow some material from your Upline.
Most of us have been brain washed since we were kids that we should have a "real
job" after we finished our school and until we retire with pension. But what is the chance to get rich that way?
Very small! Do you know anybody who have become economical independent by a "real job"? Because of that it is
extra important to get motivation and help from your Upline, at seminars and by listening and watching CD's and
DVD's, reading books, visit product demonstrations etc.
Sometimes we also have special seminars where we invite a guest speaker with special knowledge about a product or a service
who educates on that.
Knowledge is a condition to succeed in this line of business, as in all business's. So how much money is it possible to earn on Network Marketing business? Theoretically there are no upper limit, it is only up to you how much time and effort you are ready to invest in it.
Network Marketing is the worlds fastest growing line of business today.
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